Invicta
Invicta was founded in 1837 by Raphael Picard as he wanted to create a range of high quality/handcrafted Swiss watches at an affordable price – this was then, and it is the same today. Invicta, for over a century, created manual and automatic pieces with a high level of craftsmanship and quality at a modest price, which was a radical move for a Swiss watch house.
Invicta, like many Swiss brands, had to endure a tough period in the 1970’s, where they almost didn’t make it, as a result of the quartz revolution. Luckily, the resurgence of quality Swiss watches, and with the help of the decedents of the original watch name, Invicta began in 1991 the rebuild process of what they were good at, producing high quality watches at an affordable price.
Today Invicta is one of the fastest growing watch brands in the business, which has meant you do not have to spend a small fortune on a high quality Swiss time piece.
Invicta offer a varied range of style and design, using cutting edge technology, high quality materials, mechanisms and sapphire crystal faces. All Invicta watches come with beautifully crafted packaging, which adds to the whole appeal of Swiss quality. Invicta has developed into one of the most technically capable watch makers in the world, and that has enabled the development of its own movement calibre, Technica Swiss Ebauche, plus many cool models which push the boundary for change.
Invicta now has one of the most diverse collections on the market, and this means that they have a watch for everyone. Invicta Watch Group’s goal is to offer everyone the opportunity to afford a high quality Swiss timepiece, which you can trust, as they had originally set out to do in 1837.
I like this brand for several reasons but mainly the ethos of adding value through going the extra mile, have a look, I think you will agree.
www.invictawatch.com ('Invicta Watch Group' - 'Historic')