Laco

The company Lacher & Co. the name Laco deriving from the first syllables - was founded by Frieda Lacher and Ludwig Hummel in Pforzheim in the middle of the 1920s. In 1933 Hummel founded a mechanism-producing company (Durowe) which, from the outset, was to supply not only his own Laco plant but other watchmakers as well.

The years up until 1959 may be regarded as Lacher's "golden age".  By the 1960's, Laco-Durowe had been owned for some years by the U.S. Time Corporation, better known as "Timex".

In 1965, the Swiss firm Ebauches S.A. took over Durowe but not Lacher & Co. or the brand name Laco.  Durowe remained a dominant producer in 1974, a total of 550,000 movements were manufactured.

In 1988, the managing partner at Erich Lacher Uhrenfabrik acquired the rights to the Laco name and logo, which enabled the company to start producing a modern range of high-quality Laco watches. Even today, some of these watches are still mechanical but they now tick with a Swiss "heart" for both men and woman, just as in the early years of the Lacher business.

All watches are made in Germany and come with a 1 year warranty.